Imagine you are at a dinner party. On your left hand, there’s a loudmouth that won’t stop trying to hardsell real estate, rambling on about their listings and pushing you to set up an appointment. On your right hand, there is someone who is interesting, friendly, and conversational. At the end of the dinner, they pass you a card and mention that they sell real estate. Which one are you more likely to call when you are in the market for a new place? Social media works the same way. Fans have invited you to their table and placed your communications at a level of importance among those of their family and friends. As a brand, respecting the context of where and how fans will receive your message is critical to effective engagement in the social space. Start a (real, not self-serving) conversation. Be interesting. Listen to your community before you start talking. Give them information they can use. And if you are participating in a community, be prepared to answer questions as well as ask them. Just like in real life, you can’t ask someone to like you. You have to earn it.
digital creative agency