Heavenspot

Our Work

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Rocket Dog

Heavenspot is the Agency of Record for Rocket Dog: brand & social media strategy, creative direction, content creation and interactive design.

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Website
AMC Tumblr

Heavenspot partnered with AMC to design and develop their Tumblr, creating a place to share official social content for shows like Mad Men, Walking Dead, Breaking Bad and Hell on Wheels.

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Website
Hannibal Tumblr

Heavenspot designed and created the tumblr for NBC’s “Hannibal”, a modern take on the novel “Red Dragon”, which explores the relationship between Dr. Hannibal Lecter and FBI special investigator Will Graham.

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Social Media
ABC Television

Heavenspot partnered with ABC Television to make its 2013 lineup a social media sensation with original creative and custom Tumblrs for their entire fall lineup.

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Mobile App
Barbie Life App

Heavenspot worked closely with Mattel to create the ultimate Barbie Life application. Users immerse themselves in Barbie’s world with her friends and family in their picturesque Malibu Dreamhouse.

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Social Media
Pacific Rim

For the Pacific Rim’s home entertainment release, Heavenspot created a social campaign rallying the world to fight united against the Kaiju threat.

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Social Media
Bad Grandpa

Heavenspot partnered with Paramount Pictures to turn Johnny Knoxville's irreverent character into a social media sensation.

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Social Media
Best Man Holiday

Heavenspot crafted a social media campaign engaging and activating fans 14 years after the release of Universal Picture's classic film, The Best Man.

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Website
Coachella Festival

Heavenspot works closely with our client Goldenvoice to make the digital experience of the Coachella Valley Music Festival easy to use and seamless to the end user. Click to check out our case study to learn all about the exciting technology and design that powers this experience.

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Website
Ultimate Ears

Making Music Social Again with Logitech's Ultimate Ears. The inaugural launch of the website included the launch of an exciting new product known as the UE Boom. Heavenspot designed and built a fully responsive site, with mobile in mind first.

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Mobile App
Horror Movie Maker

In our third update to our film making app for Lionsgate, Heavenspot skinned the experience with their latest macabre masterpiece, You're Next - a haunting psychological thriller. Beyond simply adding new effects, we added new functionality in the ability to create realistic still photos.

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Social Media
AMC's The Pitch

Heavenspot participated in AMC's documentary television series, The Pitch. Two ad agencies are pitted against each other in an effort to win a high profile client. Watch as our agency battles it out, both internally and externally in an effort to find the Big Idea. Should be an interesting ride!

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AIR App
The Future of Play

Heavenspot worked closely with Mattel on the strategy and execution of their product launches and technologies that bring their iconic properties to life. In creating a user experience tailored to kids, we explored the concept of simplicity in design and overall ease of use. Sometimes less is better.

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Website
TRON: Legacy

Heavenspot worked with Disney to create a fully immersive 3D experience to transport audiences into the world of TRON. The site features Unity 3D Technology to provide an unparalleled gaming experience.

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Website
Roy's Revenge

Roy's Revenge is an homage to the classic arcade. Heavenspot created a fully responsive HTML5 8-bit game to bring an old school interpretation to Universal Picture's supernatural film R.I.P.D.

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Heavenspot // Blog

loot_crate
Robby Choate

Business Development Manager

Unboxing a Winning Social Strategy

Being a business development guy in tech, I do all my own prospecting that requires me to too look closely at hundreds of brands and their digital assets each month. I don’t discriminate – I look at brands, large and small, from all verticals and look for a spot where our services can complement a brands digital strategy. Typically, poking holes in a brand’s digital strategy isn’t much of a challenge, but occasionally I come across a brand that’s just killing it, and in this case, that company is Loot Crate.

Loot Crate is a subscription-based gamers and geeks service that sends its members a box full of geeky goodies, like t-shirts, action figures, stickers and other swag for approximately $20/month after shipping.  It was started in August of 2012 and as of March, 2014 has over 100,000 subscribers and continues to grow at a pace of 20% month over month (source).

Loot Crate is most active on four social channels, Facebook, Twitter, Instagram and YouTube, with an online community totaling in excess of 1,000,000. From bootstrapped start up to over $1MM in revenue per month in less than two years, is quite a feat, and I have to believe that social media played a huge part in that.

While I don’t have access to their analytics, here’s what they’re doing, and doing it well on social by my observation.

Instagram: they post daily on Instagram and post a mix between photo and video. Their average Instagram post is engaged 2-3x more than posts on Facebook, while the audience is 1/20th the size. A great demonstration on how a brand can engage their consumer with only 50K fans.

Facebook: Loot Crate replies to everyone in the comments, and usually it’s done within minutes. This is huge for two reasons – the users feel the love and it’s a great way to garner more organic engagement and quasi-circumvent the low organic distribution of Facebook. The more a post is engaged, the longer it will stay visible in the news feed of fans and friends of fans, thereby increasing total reach.

YouTube: most of their videos on YouTube have over 100k views within 30 days. Not only do they tease out the loot of that month’s crate, but also they’ve effectively made receiving a crate like Christmas morning, every month. Receiving a Loot Crate is awesome and they’ve capitalized on that. Videos are made by members and influencers filming themselves unboxing and revealing the goodies of each crate.

Twitter: they re-tweet everyone! Loot Crate members love showing off their new swag on Twitter, and Loot Crate has figured out how to leverage that to their advantage. Including re-tweets, Loot Crate tweets more than 20x per day. With an audience of 85k replying, favoriting and re-tweeting this combines for hundreds of thousands if not millions of impression every day.

So what can we learn from Loot Crate?

· Frequency matters – the social feeds move quickly, the more you post, the more likely you are to get your marketing message in front of consumer eyeballs organically. Brands have to pay to play on social, but any organic increase in visibility equals new eyeballs and inevitably, new conversions.

· Reply, respond, re-tweet – figure out how your audience is communicating with your brand on social and establish a protocol on how and when to respond. You’ll make your audience happy and you will see an organic lift in reach.

· Be creative – similar to the Loot Crate monthly unboxing, find something unique about your brand and figure out how to leverage it to your advantage. Encourage consumer participation and you’ll find your brand engagement start to steadily increase. It takes time to build a community that will participate, but it will pay dividends in the long run.

We at Heavenspot are experts when it comes to identifying your audience demographic and how to best convey your marketing messages on social. When building social strategies, we have two foundational pillars – 1) make data-driven decisions and 2) lead with eye-popping creative. If you would like to discuss your brand’s social strategy, you can reach me at robby.choate@heavenspot.com.

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Kathryn Perez-Fraga

Vice President, Social Media

A Week in Social Media | 06/16 – 06/20

We spend our lives online: spotting trends, seeing what’s new and being inspired by cutting-edge creative from around the world. That means we all leave our studio a little more knowledgeable about our industry (and what’s happening in the wilds of the interwebs) each Friday night. Now, we’d like to share those with you.

Here’s all you need to know from last week in social.

PLATFORMS & TECH

  • Rejoice! Twitter now allows animated gifs. (Well, they aren’t really gifs, they’re mp4 video files, but close enough.) Let’s get loopy.
  • Facebook announced Slingshot, a Snapchat-like private messenger that requires a reply to “unlock” the received message.
  • Twitch added a new feature that lets YouTube users know when they are streaming live.

APPS & RETAIL

  • Amazon introduced the $199 Fire Phone featuring a 3D screen, head sensors and the ability to ID over 100 million objects in real time. Upside includes the ability to add movies/music/books to your collection in a simple and seamless way. Downside includes an unprecedented amount of access to personal data by a “big data” company. We’ll be staying tuned to see which message wins out.
OTHER NEWS YOU NEED TO KNOW FROM SOCIAL

  • A Stockton man’s mugshot lit up Twitter and inspired today’s #FelonCrushFriday. Because, standards.
  • Delta Airlines congratulated the US World Cup team on a win over Ghana with a tweet that featured a giraffe representing Ghana.  Except there are no giraffe in Ghana. Oops.
  • In surprise viral video hits of the week, the “First Moon Party” takes the cake.

Kathryn Perez-Fraga is Vice President, Social Media at Heavenspot, working with brands including Netflix, Twentieth Century Fox and Warner Bros on what’s next in social. Follow her on Twitter @katpf.

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Chevon Hicks

President / Creative Director

Creating with Adobe Ideas

This image of Zapata, the famous Mexican Revolutionary, was created in Adobe’s touch app, Adobe Ideas. Creatives will find the app itself revolutionary in that we can now create high quality vector artwork on the go. My own illustration work typically starts with a photograph, so I was basically at the mercy of my desktop machine, wacom tablet and available hi-res photography. Achieving a hand drawn look was usually something that occurred after I’d spent countless hours with the pen tool, quickly tracing out shape after shape. Sure, this can be called “drawing”, but it always needed the ironic quotation marks, since the act of creating vector illustrations was nothing like drawing in the traditional sense. Even the idea of drawing with other tools, say the Blob brush, still felt removed as my hand only lived in my peripheral vision as I stared at the screen.

  • Heavenspot // Blog

    Unboxing a Winning Social Strategy

    Being a business development guy in tech, I do all my own prospecting that requires me to too look closely at hundreds of brands and their digital assets each month. I don’t discriminate – I look at brands, large and small, from all verticals and look for a spot where our services can complement a brands digital strategy. Typically, poking holes in a brand’s digital strategy isn’t much of a challenge, but occasionally I come across a brand that’s just killing it, and in this case, that company is Loot Crate. Loot Crate is a subscription-based gamers and geeks service that sends its memb… READ MORE >
  • Heavenspot // Blog

    A Week in Social Media | 06/16 – 06/20

    We spend our lives online: spotting trends, seeing what’s new and being inspired by cutting-edge creative from around the world. That means we all leave our studio a little more knowledgeable about our industry (and what’s happening in the wilds of the interwebs) each Friday night. Now, we’d like to share those with you. Here’s all you need to know from last week in social.
    PLATFORMS & TECH
    Rejoice! Twitter now allow… READ MORE >
  • Heavenspot // Blog

    Creating with Adobe Ideas

    This image of Zapata, the famous Mexican Revolutionary, was created in Adobe’s touch app, Adobe Ideas. Creatives will find the app itself revolutionary in that we can now create high quality vector artwork on the go. My own illustration work typically starts with a photograph, so I was basically at the mercy of my desktop machine, wacom tablet and available hi-res photography. Achieving a hand drawn look was usually something that occurred after I’d spent countless hours with the pen tool, quickly tracing out shape after shape. Sure, this can be called “drawing”… READ MORE >
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