At Heavenspot, our approach to creating social assets for our clients spans static images, animated gifs, cinemgraphs, 3D animation, video and more. Our most basic type of asset, The Static, is approached like a high quality printed poster. This even informs our technical approach to the asset, since we build our canvases very large, at least twice their trafficked size and at a premium print quality dpi. The only differences between our statics and print assets are aspect ratio and color mode (RGB). Now that we have a large canvas area to work with our designers can build out large detailed designs for their posters. We purposefully use the word “poster” when referring to these because it automatically elevates the work to being something worth hanging on a wall, a work of art, as opposed to an “asset” which sounds like something created to simply fulfill a requirement. For us, the “asset” is simply the final exported deliverable, but the poster is the work of art.
Our analytics are revealing video as a high-engagement asset. This wasn’t always the case, but times are changing. Our approach to video assets involve applying great direction, cinematography, performances and beautiful motion graphics for broadcast quality video assets. We’ve created commercial graphics for brands like Old Navy and Gatorade and love applying that same high gloss perfectionism to our social assets.