We spend our lives online: spotting trends, seeing what’s new and being inspired by cutting-edge creative from around the world. That means we all leave our studio a little more knowledgeable about our industry (and what’s happening in the wilds of the interwebs) each Friday night. Now, we’d like to share those with you.
Here’s all you need to know from last week in social.
PLATFORMS & TECH
- Rejoice! Twitter now allows animated gifs. (Well, they aren’t really gifs, they’re mp4 video files, but close enough.) Let’s get loopy.
- Facebook announced Slingshot, a Snapchat-like private messenger that requires a reply to “unlock” the received message.
- Twitch added a new feature that lets YouTube users know when they are streaming live.
APPS & RETAIL
- Amazon introduced the $199 Fire Phone featuring a 3D screen, head sensors and the ability to ID over 100 million objects in real time. Upside includes the ability to add movies/music/books to your collection in a simple and seamless way. Downside includes an unprecedented amount of access to personal data by a “big data” company. We’ll be staying tuned to see which message wins out.
- A Stockton man’s mugshot lit up Twitter and inspired today’s #FelonCrushFriday. Because, standards.
- Delta Airlines congratulated the US World Cup team on a win over Ghana with a tweet that featured a giraffe representing Ghana. Except there are no giraffe in Ghana. Oops.
- In surprise viral video hits of the week, the “First Moon Party” takes the cake.
Kathryn Perez-Fraga is Vice President, Social Media at Heavenspot, working with brands including Netflix, Twentieth Century Fox and Warner Bros on what’s next in social. Follow her on Twitter @katpf.