HEAVENSPOT // CASE STUDY

AMC Tumblr

Masters of the Microblog

Like most sentient beings, we are big fans of AMC’s body of work and jumped at the chance to design and develop their official Tumblr!  The site was created as a place for AMC to share official social content for their lineup of acclaimed shows — Mad Men, Walking Dead, Breaking Bad and Hell on Wheels.

The launch coincided with the premiere of AMC’s new series, Halt and Catch Fire. AMC premiered the show on the official Tumblr along with real world and virtual screening events!

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Solutions

  1. Premiered AMC’s Halt and Catch Fire on the Tumblr, driving traffic to the newly established site.
  2. Leveraged Tumblr as the platform to connect and leverage AMC’s tech savvy and social media obsessed fan base.
  3. Developed the site to allow for Facebook, Twitter and Pinterest integration, covering the most used social networks for almost every demographic.

Results

SOCIAL PREMIERE
SOCIAL PREMIERE
Recognition for being the first time AMC has premiered a show on a social media platform and the first time a TV series has premiered on Tumblr. This created buzz for Halt and Catch Fire as a technocentric show for a tech savvy audience.
SHOW BUZZ
SHOW BUZZ
Increased visibility for all AMC’s shows and a very active Tumblr; sharing about 3-5 pieces of original creative content a day.
AUDIENCE ENGAGEMENT
AUDIENCE ENGAGEMENT
Over 20,000 total notes (likes and reblogs) on posts within 3 months of being active.