HEAVENSPOT // CASE STUDY

Bad Grandpa

Goes Social

Heavenspot has a long-standing relationship with Jackass and Dickhouse productions. This year, we helped them rally fans in anticipation of Paramount Pictures’ theatrical release of Bad Grandpa.

Bad Grandpa’s main challenge was to ignite a loyal fan base while introducing a film in a different format to the original Jackass film franchise.

Solutions

  1. Heavenspot built a socially-driven theatrical site that showcased recurring themes and content from the Jackass World official channels.
  2. With the release of the Trailer, we introduced a powerful GIF generator that allowed fans to turn their favorite moments into shareable videos.
  3. All content features deep social integration, making it easy for fans to share their favorite moments across multiple social media platforms.

Results

AMASSED INCREDIBLE TRACTION
AMASSED INCREDIBLE TRACTION
Bad Grandpa memes and GIFs took over social networks like Tumblr and began amassing incredible organic traction and word of mouth.
DUAL-PURPOSE THEATRICAL SITE
DUAL-PURPOSE THEATRICAL SITE
The dual-purpose theatrical site aggregated social content that included a series of real-world stunts like Bad Grandpa himself showing up at college frat parties.
BOX OFFICE HIT
BOX OFFICE HIT
The film beat all box office expectations grossing more than $100 million over the course of 8 weeks.