HEAVENSPOT // CASE STUDY

BEST MAN HOLIDAY

Social Campaign

First released in 1999, The Best Man achieved a cult status amongst its core audience.  The film featured an incredibly talented cast of young actors that eventually turned into a group of Hollywood superstars.

Heavenspot partnered with Universal Pictures to deliver a powerful social campaign that generated nostalgia for the original film while creating anticipation for the upcoming sequel. The social campaign focused on the idea of old friends getting back together to remember the good times and catch up on each other’s life.

Solutions

Heavenspot created a series of Best Man themed social experiences that helped re-ignite fans and bridge the gap between the original film and the sequel.

These experiences included:

  1. A Character Timeline
  2. Dating Advice Tumblr filled with shareable & fun content
  3. Best Man Holiday Website that doubled as a social hub.

 

Results

AUDIENCE ENGAGEMENT
AUDIENCE ENGAGEMENT
The Best Man Holiday campaign generated strong social buzz and cross-platform engagement amongst fans and casual audiences.
BOX OFFICE HIT
BOX OFFICE HIT
The film beat all box office estimates and grossed an impressive $30.6 million at the box office in its opening weekend.