HEAVENSPOT // CASE STUDY

Coachella

Heavenspot is working with Goldenvoice to reposition the Coachella Music & Arts Festival as a year-round entertainment brand that brings incredible experiences to life.

www.coachella.com

Solutions

Heavenspot tackled a myriad of technical challenges and established a long-term plan to enhance the overall festival experience through technology.

  1. We created a robust user account system that powered the complete festival experience for fans, including integrated wristband registration, personalized lineups and social media profiles.
  2. We established a powerful content management system that allowed instant updates and contextual editing.
  3. Heavenspot rebuilt the server infrastructure onto a cloud-based environment.
  4. We introduced a companion mobile app that synced with Coachella profiles and delivered updates and announcements on-the-go.

Results

Heavenspot helped Goldenvoice establish Coachella in the digital space as a progressive, innovative brand. Since 2012, Heavenspot has partnered with the festival organizers to deliver a truly connected experience that has yielded incredible results:
SOLD OUT
SOLD OUT
Both weekends of the 2012 festival and all presale passes for 2013 sold out in record time.
A NEW RECORD
A NEW RECORD
A record-number 118,705 users and 89,052 wristbands registered prior to the festival.
A TITANIC SUCCESS
A TITANIC SUCCESS
Following the success of the festival, Goldenvoice began the expansion of the Coachella brand by announcing its inaugural cruise ship experience.
GONE VIRAL
GONE VIRAL
Social integration and smart shortcuts made it easy for fans to share the experience.