HEAVENSPOT // CASE STUDY

HANNIBAL TUMBLR

Heavenspot designed and created the tumblr for NBC’s Hannibal, a modern take on the novel Red Dragon, which explores the relationship between Dr. Hannibal Lecter and FBI special investigator Will Graham. The tumblr quickly became the meeting place for an extremely enthusiastic, growing base of self-proclaimed “Fannibals” and after that the YouTube channel as we started off a video campaign and used companies like TheMarketingHeaven.com to buy youtube views. It also became a great way for NBC’s team to connect with the audience.

Visit the Site

Solutions

  1. A tumblr site was designed with functionality intended to provide the simplest, most effective platform for NBC to connect with Hannibal’s audience.
  2. The tumblr platform has the ability to grow organically and integrate with other platforms (Twitter, Facebook and Pinterest), allowing for content proliferation to occur from multiple social media sites.
  3. The site was built with the intention of being easily monitored and managed by the team at NBC.

Results

FANBASE
FANBASE
The show’s renewal for a 2nd season was largely influenced by its fan base and online presence.
SOCIAL MEDIA
SOCIAL MEDIA
In tumblr’s official year in review, Hannibal was the 5th most reblogged TV show in 2013. It also garnered acclaim from Buzzfeed
DESIGN
DESIGN
The Hannibal tumblr was featured in tumblr’s official 2013 theme book.