HEAVENSPOT // CASE STUDY

Pacific Rim

Heavenspot partnered with Warner Bros. to promote the home entertainment release of Guillermo Del Toro’s film, Pacific Rim. We designed a social campaign that used “United We Fight” as a rally cry for fans on various platforms. We were challenged to reframe the conversation about the movie while providing core fans with innovative, sharable content.

Solutions

  1. We devised a social content series focused on the human side of the film and key characters.
  2. Heavenspot also produced pieces of highly sharable content showcasing the movie’s most memorable lines.
  3. We renewed the movie’s static visuals by creating a propaganda poster series.

Results

Audience engagement
Audience engagement
The social campaign assembled fans from all over the world into one hub, successfully extending the movie buzz to the Home Release.
SOCIAL BUZZ
SOCIAL BUZZ
These assets drove a significant increase in engagement on the Pacific Rim social channels.