HEAVENSPOT // CASE STUDY

ULTIMATE EARS

Heavenspot partnered with Ultimate Ears, a renowned audio engineering brand, to launch their first lifestyle-focused consumer electronics product: the UE BOOM. This initiative had a particular set of challenges:

  1. The creative needed to resonate and deeply engage with young audiences
  2. The product launch had to reposition UE into a lifestyle-oriented brand that feels current and genuine
  3. All digital experiences needed to be fully responsive and seamlessly integrate e-commerce while supporting global localization that included more than 20 languages in 30+ countries

Visit The Site

Solutions

Heavenspot delivered on all fronts and launched the new UltimateEars.com which included a set of innovative features:

  1. Story-based product page that combined animation, imagery and iconography to convey the highlights of the UE BOOM
  2. Fully responsive architecture and design compatible with desktops, smartphones and tablets
  3. Social integration and smart shortcuts that made it easy for fans to share the experience

Results

The UE BOOM became one of the most successful consumer products launched by Ultimate Ears.
ABOVE AND BEYOND
ABOVE AND BEYOND
Consumer engagement and conversion metrics are outperforming other comparable brands in the U.S. and major European countries.
COLLABORATION
COLLABORATION
Currently Heavenspot is working with Ultimate Ears on redesigning their e-commerce interface and launching additional upcoming consumer products.
NOMINATIONS
NOMINATIONS
Ultimate Ears received an Honorable Mention from Awwwards in July 2013 and selected as an Official 2014 Webby Honoree - Consumer Electronics & Services