HOW DO YOU GET THE STREAMING GENERATION TO TUNE IN LIVE?

American Horror Story faced a challenge with today’s on-demand culture. We believed we had to elevate the experience of watching the show live with timely, clever content, on-tone messaging, and personalized social media pieces to transform each episode into an unmissable event. It worked.

Get them tuned in…

Checked in…

and tucked in…

Results:

American Horror Story: Hotel’s premiere gained the top spot in the Nielson Social ratings, driving 878,000 tweets seen by 5,414,000 people, more than double the second spot show, as well as Webby’s silver distinction, Best Online Community.