Coachella Music Festival

Over the course of our 5-year relationship, we created a technical infrastructure for Goldenvoice’s flagship festival, that integrated touch-points on the web, mobile devices, and festival grounds via a custom API, allowing festival-goers, organizers, and sponsors to interact fluidly before, during, and after the festival. Additionally, we designed and developed many of the user-facing touch points, including the website, accounts portal, on-site registration kiosks, and custom features of the mobile application.

Client

Goldenvoice

The Task

Streamline a fragmented digital experience for the country’s most iconic music festival.

Brutal Simplicity Of Thought

Target Insight

The festival experience begins when the lineup is released online.
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Brand Insight

The better the fan experience, the smoother the operations.
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Powerful Truth

Stay connected.

Website

Responsive web design allowed for seamless integration of the festival’s tech touch-points — from the users’ accounts, to the mobile app, and on the festival grounds.

Year One

  • Overhauled content, experience, creative, and technology
  • Created Coachella’s first responsive website
  • Integrated forum account system with festival planning features
  • Allowed users to activate wristbands through website
  • Webby Award Honoree

Year Two

  • Upgraded features and refreshed skin
  • Upgraded header animation to change based on time of day
  • Improved content management work flow
  • Diversified look and feel across touchpoints
  • Webby Award Honoree

Year Three

  • Implemented more cost effective digital solution across the Coachella & Stagecoach brands
  • Made website more responsive for mobile devices
  • Streamlined and prioritized content for users where possible
  • Launched new user account system with API for partner integration
  • Webby Award Honoree

Year Four

  • Refined within existing structure
  • Reskinned platform with ambitious new header animation
  • Updated page templates based on evolving needs of festival
  • Improved content management work flow
  • Created streamlined on-site activation solution

The Results

  • Connected web, mobile, and on-site touchpoints allowing users to manage their tickets seamlessly
  • Facilitated new sponsorship revenue driven by integration opportunities
  • Created a technical infrastructure that supports millions of hits and tens of thousands of users
  • New user design won Webby Award 3 years in a row
100%

Converted 100% of festival-goers to digital ticket registration system resulting in a significant reduction in customer service costs