HEAVENSPOT // CASE STUDY
Barbie Life app
Heavenspot worked closely with Mattel to create the ultimate Barbie Life application. Users immerse themselves in Barbie’s world with her friends and family in their picturesque Malibu Dreamhouse.
- Heavenspot worked closely with Mattel to conceptualize, create and launch the Barbie Life application. The app lets users immerse themselves in Barbie’s world and share new adventures with friends and family from her picturesque Malibu Dreamhouse.
- The project was another step in supporting a new digital relaunch of the Barbie brand. Heavenspot focused on matching the content delivery and user experience to Mattel’s overall vision and forward-looking development.
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